Whether your organization is serving with flights, local tourism information, or accommodations, the key always is to provide your audience with helpful travel information and sustaining relationships. Since in marketing, the role of data continues to have an expansion, the customer journey can be enhanced with destination content APIs, improve team efficiency, as well as create a more seamless digital experience.
If you are new to APIs then you don’t have to worry about it because in this blog All Over Trip will cover everything that is needed to be known, including how a team can be helped by APIs lean in the ever-changing travel landscape. At first, API might have an impression of being pretty technical, but they actually can present different creative content in a highly effective way.
The Theory of API
An API stands for Application Programming Interface which is software that is needed for allowing two applications to build communication them. These solutions can therefore create behind-the-scenes connections that then make for a seamless and secure digital experience.
It is seen very often that throughout the day, one engages with many different APIs, whether they are paying with PayPal or making use of Google Maps through an application. For distilling data and logistics, API can be considered a great tool, but the real question is how you can get support for your travel organization through APIs?
Though there lie many possibilities with travel APIs, digital channels can be enriched by the destination content APIs with location-based content that inspires and informs. Doesn’t matter if an individual belongs to an OTA, airline, hotel, or DMO, you and your team, as well as marketing initiatives, can have a great benefit from a thoughtful API ecosystem.
Optimize the Traveler Journey with the Help of Destination Content APIs
Many benefits can be generated for the bleisure travel content community by integrating a destination content API. With the review sites’ digital landscape, blogs growing ever more complex, and social media, travelers are seen to be seeking authoritative sources amongst the information overload.
Even though digital channels are increasingly used by digital travelers for booking and planning, they are also looking for various resources that are bundled with one particular organization rather than wandering around the website. Providing helpful destination content lets one establish a trusted travel voice, which then strengthens the brand trust and enhances the travel journey.
Recently there has been researching carried out by the European Travel Commission that offers insights into the tourism industry of Europe and its future, this highlights the destination content’s value. Further, there has been an exploration carried out for the current sentiment for the overseas travel to Europe from the sic different markets: Canada, China, Russia, Brazil, Japan, and the United States. Following are a few keynotes from the research:
- An increasing interest is shown by the US travelers in visiting European national parks in the early months of 2022. Considering transportation, road trips and train travel is favored by the US respondents.
- For Canadian travelers, the top destinations of interest are France, the UK, and Italy. While, the main interest of these Canadian travelers are cycling routes throughout Europe, and the possibility of train travel.
- By the end of 2022, 57% of the Chinese travel respondents hope to visit Europe, yet due to COVID safety concerns, half of them are hesitant to travel during the first trimester. While the ones who intend to book a 2022 trip have their content interest that is related to the opportunities and gastronomy for observing wildlife.
Having this in mind, it could be seen how for the audience, destination content can be an enormous resource whether natural wonders, eco-friendly transportation, or Michelin-starred restaurants are being highlighted. Expert guidance is what interests the travelers while they are there planning holidays, and not only top attractions are provided by the APIs, but hidden gems and other local experiences too.
Strengthening Teams’ Efficiency with Destination Content APIs
Throughout an organization, the value of a destination content API is extended, from the customer success teams to the marketing initiatives. An example of this is the travel content APIs can help in alleviating call center volume y providing information at the touch of a button. Through those, customer success agents can also be provided with expert travel insights that ready them for any questions that are related to leisure that might arise later.
Furthermore, travel APIs can help in increasing bookings by meeting guests with the relevant content at the point they are interested in. An example of this is a condition where a traveler is there exploring a travel requirements map, most likely they are planning a trip. And so, providing them with content for local accommodations or attractions could be considered to be a great value at the stage of the planning process. As travel organizations increasingly seek to cater to all the elements of a trip as one while within their booking portfolio considering the factors like excursions, flights, and lodging, those connections could be helped by travel APIs to be made.
Furthermore, for aligning with the branding of the organization, the travel API is also fully customizable, this is a feature that a company’s marketing team will fall in love with. From application to the website, this could be seen as to be seamlessly having an integration into any of the digital channels. And, the invaluable insights can be provided by the information that is sourced from APIs on the interests and rhythms of any of the travel community.
Supporting Travelers, and the Future of Travel with Smartvel APIs
As renewed travel is empowered by the vaccines, an organization for sure can meet the needs of their travel community through different technological solutions such as APIs. Real-time insights on travel conditions, places of interest, and requirements that therefore support guests with travel tips and peace of mind could be delivered by Smartvel’s destination content as well as travel restrictions APIs.